How to advertise on Google and boost your business

In this blog, we’ll learn how to drive the right traffic for more conversions & revenue for an online business directly from Google search results.

Before we move further let’s first discuss some basics about online advertising platform known as Google Ads.

What is Google Ads?

Google Ads (formerly known as Google AdWords) is an online advertising platform that allows businesses to have their footprint on Google’s search results.

It helps businesses to reach more relevant audiences across the globe. Eventually helps to increase awareness, leads and drive sales by reaching to the potential consumers everywhere.

The Google ads look almost identical to the normal search results, with the only difference being the small word “Ad” in green before website URL.

 Example of Google Ads in search results

Now Let’s discuss, How Advertising works on Google?

Google Ads helps you to attract engaged traffic towards your business websites, blogs, articles, videos, apps and more.

When someone searches for a specific keyword on Google, Google looks into the advertiser’s pool and determines whether there will be an auction.

If one or more advertisers are bidding on the same keywords that Google deems relevant to the search query, an auction is triggered.

How to Setup Google Ads Manager account?

In order to start the auction, advertisers need to create a Google Ads Manager account.

A manager account is a Google Ads account that lets you easily view and manage multiple Google Ads accounts including other manager accounts from a single location.

 Example of Google Ads Manager Homepage

First of all, you need to sign in using the email you’d like to use to manage your new manager account. Give your manager account a name.

This is the name that your clients will see in their managed account.

Once you’ll successfully be signed in, click at the right-hand side top corner you’ll find your account name.

After that, click the “+” sign on the Google Ads Manager homepage to launch the new campaign creation process.

 Example of Google Ads account setup page

After completing the campaign creation process, Google will take around 24 hours to review your ads.

If your ads don’t violate any of Google’s advertising policies, it will be approved and go live.

What is the cost of advertising on Google?

Google Ads works on a pay-per-click advertising process, meaning you’ll need to pay only if someone clicks on your Ads.

The cost-per-click (CPC) is determined by several factors, such as maximum bid, your quality score, and the ad rank of other advertisers bidding for the same keyword.

While the average cost-per-click (CPC) across all industries is $2.59 and it may vary from $1 to over $10 per click.

Below are the steps to create a Google Ads campaign.

  • The first step after logging into your Google Ads manager account is to set up your daily budget.
  • Set your Ad location where you want your ads to display globally.
  • In this step, you need to choose your Ad network. Google lets you choose between (search network) and (display network).
  • You can choose your keyword which you want to trigger on Google.
  • After you select your keywords, you will choose your keyword bid. It determines the amount you are willing to pay for a click.
  • The final step is writing your ad. You will need to write two headlines or a sub headline and a description.
  • After building out your campaign, the next step is to launch, monitor and optimize your Ad.

Click here, if you need Google Ads service for your business.

Congratulations! You’re all set with your new Google Ads campaign. This will help you to reach your best audience on a global scale. I hope you enjoyed this free tutorial and learned the overall process to set up your Google Ads campaign.

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