How to advertise on Google and boost your business

In this blog, we’ll learn how to drive the right traffic for more conversions & revenue for an online business directly from Google search results.

Before we move further let’s first discuss some basics about online advertising platform known as Google Ads.

What is Google Ads?

Google Ads (formerly known as Google AdWords) is an online advertising platform that allows businesses to have their footprint on Google’s search results.

It helps businesses to reach more relevant audiences across the globe. Eventually helps to increase awareness, leads and drive sales by reaching to the potential consumers everywhere.

The Google ads look almost identical to the normal search results, with the only difference being the small word “Ad” in green before website URL.

 Example of Google Ads in search results

Now Let’s discuss, How Advertising works on Google?

Google Ads helps you to attract engaged traffic towards your business websites, blogs, articles, videos, apps and more.

When someone searches for a specific keyword on Google, Google looks into the advertiser’s pool and determines whether there will be an auction.

If one or more advertisers are bidding on the same keywords that Google deems relevant to the search query, an auction is triggered.

How to Setup Google Ads Manager account?

In order to start the auction, advertisers need to create a Google Ads Manager account.

A manager account is a Google Ads account that lets you easily view and manage multiple Google Ads accounts including other manager accounts from a single location.

 Example of Google Ads Manager Homepage

First of all, you need to sign in using the email you’d like to use to manage your new manager account. Give your manager account a name.

This is the name that your clients will see in their managed account.

Once you’ll successfully be signed in, click at the right-hand side top corner you’ll find your account name.

After that, click the “+” sign on the Google Ads Manager homepage to launch the new campaign creation process.

 Example of Google Ads account setup page

After completing the campaign creation process, Google will take around 24 hours to review your ads.

If your ads don’t violate any of Google’s advertising policies, it will be approved and go live.

What is the cost of advertising on Google?

Google Ads works on a pay-per-click advertising process, meaning you’ll need to pay only if someone clicks on your Ads.

The cost-per-click (CPC) is determined by several factors, such as maximum bid, your quality score, and the ad rank of other advertisers bidding for the same keyword.

While the average cost-per-click (CPC) across all industries is $2.59 and it may vary from $1 to over $10 per click.

Below are the steps to create a Google Ads campaign.

  • The first step after logging into your Google Ads manager account is to set up your daily budget.
  • Set your Ad location where you want your ads to display globally.
  • In this step, you need to choose your Ad network. Google lets you choose between (search network) and (display network).
  • You can choose your keyword which you want to trigger on Google.
  • After you select your keywords, you will choose your keyword bid. It determines the amount you are willing to pay for a click.
  • The final step is writing your ad. You will need to write two headlines or a sub headline and a description.
  • After building out your campaign, the next step is to launch, monitor and optimize your Ad.

Click here, if you need Google Ads service for your business.

Congratulations! You’re all set with your new Google Ads campaign. This will help you to reach your best audience on a global scale. I hope you enjoyed this free tutorial and learned the overall process to set up your Google Ads campaign.

Share this Post

56 Comments

  1. Thanks for sharing excellent informations. Your web-site is very cool. I’m impressed by the details that you’ve on this blog. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for more articles. You, my friend, ROCK! I found simply the information I already searched everywhere and just could not come across. What a great web-site.

    1. Thanks for reading. I appreciate your feedback and will try to get more relevant blogs for you. Keep learning and sharing.

  2. Very clear and detailed instructions that allowed you to get all the necessary basic knowledge in order to start working in such an industry.

    1. Thanks for reading this piece of writing. Wish you for a lot of success in near future. Keep learning!

  3. I just want to say I am just very new to blogging and actually savored you’re blog. Almost certainly I’m want to bookmark your site . You certainly come with awesome posts. Kudos for sharing your web site.

    1. Thanks for your appreciation. Keep coming to this blog for more updates.

  4. I simply want to tell you that I am just all new to blogging and site-building and certainly loved you’re web blog. Most likely I’m planning to bookmark your blog post . You surely come with terrific well written articles. Bless you for sharing your web-site.

    1. Thank you so much for your appreciation! Keep coming to learn more.

  5. Good reading, but I need to read 1 more time. Thanks! Will be good for this month SEO Service project.

    1. Thanks for coming. Keep reading and learning. All the best!

  6. Good post. I learn something a lot more difficult on different blog sites day-to-day. It will always be stimulating to read content from other writers and exercise a something from their store. Id favor to utilize some with the material on my blog whether you dont mind. Naturally Ill give you a link on your web blog. Thanks for sharing.

    1. Keep visiting this blog to learn more. Thanks for reading!

  7. Hi there excellent website! Does running a blog such as this take a massive amount work? I have no knowledge of computer programming however I was hoping to start my own blog soon. Anyway, should you have any suggestions or tips for new blog owners please share. I understand this is off topic nevertheless I just wanted to ask. Many thanks!

    1. Hey there! Thanks for reading. To start a new blog website, you can refer to this article: https://consulblogg.com/how-to-start-a-blog-and-make-an-online-income/ All the best!

  8. This is particularly amazing ! Thank you for this topic. Will study the following one

    1. Thanks for visiting!

  9. Thanks a lot! Numerous material.

    1. Keep visiting and learning!

  10. Youre so cool! I dont suppose Ive learn anything like this before. So good to find any person with some authentic ideas on this subject. realy thank you for starting this up. this web site is something that is wanted on the internet, somebody with a little bit originality. helpful job for bringing something new to the internet!

    1. Thanks for your comment. Keep visiting.

  11. It’s going to be end of mine day, but before finish I am reading this impressive article to increase my know-how.

    1. Thanks for reading this blog. Keep learning!

  12. Very well written article. It will be supportive to anyone who employees it, including me. Keep up the good work – for sure i will check out more posts.

    1. Thanks for your comment. Keep reading and learning!

  13. I truly appreciate this post. I´ve been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thanks again

    1. Thanks for your compliment.

  14. You really make it appear really easy along with your presentation however I to find this topic to be really one thing which I believe I might never understand. It kind of feels too complicated and extremely broad for me. I am taking a look ahead in your next put up, I will attempt to get the grasp of it!

    1. Thanks for your feedback. We´ll take it positively.

  15. It’s best to take part in a contest for among the finest blogs on the web. I will advocate this website!

    1. Thanks for your support!

  16. That is really interesting, You are a very skilled blogger. I’ve joined your feed and look forward to seeking extra of your wonderful post. Additionally, I’ve shared your website in my social networks!

    1. Thanks for your compliment. Keep visiting to this blog.

  17. Wow! This could be one particular of the most helpful blogs We have ever arrive across on this subject. Basically Fantastic. I’m also a specialist in this topic so I can understand your hard work.

    1. Thanks for your compliment. Keep visiting this blog!

  18. Enjoyed reading through this, very good stuff, thanks .

    1. Hey there, Thanks for reading!

  19. It is the best time to make some plans for the future and it’s time to be happy. I’ve read this post and if I could I wish to suggest you few interesting things or advice. Maybe you can write next articles referring to this article. I desire to read more things about it!

    1. Thanks for your suggestion. We´ll surely take it. Keep visiting!

  20. Thanks for a marvelous posting! I genuinely enjoyed reading it, you could be a great author.I will be sure to bookmark your blog and will often come back very soon. I want to encourage one to continue your great work, have a nice day!

    1. Thanks for reading this blog. Keep visiting for more such updates!

  21. I’m not positive the place you’re getting your information, but good topic. I must spend a while finding out more or figuring out more.
    Thanks for magnificent information I used to be searching for this information for my mission.

    1. Thanks for reading this blog. Keep visiting for more such updates.

  22. Thanks for the sensible critique. Me & my neighbor were just preparing to do a little research about this. We got a grab a book from our local library but I think I learned more clear from this post. I am very glad to see such magnificent info being shared freely out there.

    1. Thanks for reading this article. Keep visiting for more updates.

  23. I’m really enjoying the theme/design of your site. Do you ever run into any browser compatibility issues? A handful of my blog audience have complained about my website not operating correctly in Explorer but looks great in Safari. Do you have any ideas to help fix this issue?

    1. You can read these articles for better template choice :
      https://consulblogg.com/divi-vs-thrive-architect/
      https://consulblogg.com/why-choose-astra-for-your-ecommerce-website/
      All the best! Keep visiting to Consulblogg.com

  24. Wow, awesome blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your site is great, let alone the content!

    1. I have been blogging since Nov 2017. Thanks for appreciating my work. Keep visiting for more updates.

  25. I have learn a few excellent stuff here. Definitely value bookmarking for revisiting. I wonder how so much attempt you set to create one of these great informative website.

    1. Thanks for appreciating my efforts. Keep visiting!

  26. I have been checking out some of your articles and i can state pretty clever stuff. I will surely bookmark your blog.

    1. Hey there! Thanks for coming.

  27. I think other web site proprietors should take this web site as an model, very clean and magnificent user genial style and design, as well as the content. You are an expert in this topic!

    1. Thanks for your appreciation. Keep recommending!

  28. Excellent post. I was checking continuously this blog and I am impressed! Very useful info specially the last part 🙂 I care for such information much. I was seeking this certain info for a very long time. Thank you and good luck.

    1. Thanks for reading this post. Keep visiting!

Leave a Comment

Your email address will not be published. Required fields are marked *

*
*