What is Search Engine Marketing (SEM)?
Search engine marketing (SEM) is a digital marketing strategy used to promote any website by increasing their visibility in search engine result pages (SERP’s), primarily through paid advertising. It helps to get maximum customer reach by increasing the online traffic on a business website. Search engine marketing is a platform where advertisers bid on keywords that users of Google and Bing might enter when looking for certain products or services. It offers advertisers the opportunity to put their ads in front of motivated customers who are ready to make a purchase at the very precise moment.
Here are some questions which will help you to set-up your search engine marketing goals and eventually helps to optimize the online conversion rate:
- What are you hoping to achieve through search engine marketing?
- Who is your target audience?
- How to create a compelling advertisement?
- How to arrange the right keywords into various add campaigns?
- What process you’ll use to guide online traffic to your landing page?
There are many targeting factors that come into play with search engine marketing technique. Through search engine marketing you can choose the location and several other factors to improve the efficiency of your paid advertising campaign. There are different forms of search engine marketing strategy such as PPC (Pay-Per-Click), CPC (Cost-Per-Click), CPA (Cost-Per-Acquisition), PLA (Product-Listing-Ads), Mobile Search advertising, Retargeting and Geotargeting.
How Search Engine Marketing Can Help You to Meet Your Online Marketing Goals?
- It will help to increase brand awareness and brand equity of your product.
- Increase in website traffic will automatically increase your online visibility.
- It helps to put your ads in front of audiences, who already interested in your product.
- You can target your ads to users based on languages and locations.
- It provides a better Return on Investment (ROI) by comparing to other advertising media.
“Choose the best format of advertisement and grow your online visibility by investing on search engine marketing technique”